The book Why We Do What We Do takes the readers into the world of motivation. The most important question is, according to Dr. Deci and Flaste, “How can people create the conditions in which others will motivate themselves?” We are so used to be on either ends of the approaches of intended motivations, such as rewards, deadlines, threats, evaluations, and competitions. The NYT article suggests that Uber is a master at manipulation. The company coerced drivers into driving more at places of high demand with achievement badges, forward dispatch, and even a female persona to text the majorly male … Continue reading Motivation or Control